Profitable.
Compounding.
Resilient.

Seyaha is the operating system for Saudi Arabia's tours, experiences, and transfers market. We are a Saudi travel-tech startup headquartered in Riyadh. We aggregate the Kingdom's fragmented offline supply (tours, guides, venues, camps, farms, museums, parks), digitizes it into machine-readable, bookable inventory, and distributes it across multiple channels.

Demand depth grew faster than basket size. Basket size still nearly doubled. The compounding underneath those two facts is what produced April's profitability.

Bookings rose from a base of around one hundred in the same period last year to 2,590 in the 4-months just closed. Platform traffic climbed from 44K sessions to over a million, with the bulk of that arriving as intent rather than awareness scrolling.
The average customer is now spending nearly 2x what they did a year ago, a function of the package strategy: a transfer attached to a ticket, a meal attached to a tour, a stay attached to an experience. The blended take rate in April closed at 30%

The B2B desk handles 3 buyers at once: corporate clients who need tours, transfers, and experiences for their visiting executives and clients; large events that need ground operations, transfers, and organized tours for hundreds of attendees; and Saudi institutions placing experiential programmes for their guests. Across the 9 months from August 2025 to April 2026, monthly enterprise revenue compounded roughly 14×. The pipeline carried into Q2 is the largest the desk has ever held.

The pattern is consistent across these engagements. Seyaha has been approached, and contracted as the operations layer for ground experience, transport, and curated tours, activities, and programming. None of these are one-off wins. Each opens a relationship with a buyer who hosts visiting delegations multiple times a year. That is what turns the B2B desk from a campaign into an annuity.

Our partnership with Qiddiya City, a PIF-owned anchor attraction, represents a significant collaboration for Seyaha. Beyond acting as a ticket reseller, Seyaha designed exclusive tours and activities, co-developed marketing strategies with the Six Flags team, and now operates the bundled stay-and-ticket packages for both inbound and domestic travelers. The creative materials included below were featured in the Saudi Tourism Authority's Kingdom-wide campaign, promoting the specific packages designed by Seyaha.

The Hail Region Destination Management Office contracted Seyaha through Etimad, the Saudi government's procurement platform, to design and operate a multi-day familiarisation programme. 15 inbound travel companies were brought to Hail to meet local suppliers across every layer of the tourism stack: transport operators, desert camps, licensed guides, tour operators, and hospitality providers. Seyaha sourced the participating companies, designed and orchestrated the itinerary, and then executed the on-ground programme end to end. The brief opens a new regional supply layer for inbound buyers and a sustained working relationship with the Hail DMO.

Beyond Makkah (RCMC) and Hail (HRDA), the period saw a sustained cadence of work with the Saudi Tourism Authority. Continuous alignment on direction, product design, and launch sequencing kept Seyaha embedded in the planning cycles ahead of the summer season. The relationships with Aseer Region Development Authority, The Strategic Office for AlBaha Region Development, and Madinah Development Authority programms continued to deepen.

Q1 2026 included Ramadan and Eid Al-Fitr, a stretch during which much of the regional travel industry quietly trims forecasts and frames the period as "context, not performance." It also coincided with a turbulent geopolitical backdrop.

What the 4-months actually produced:
January GBV $170K,
February $217K,
March $207K,
April $239K. Every month above $200K USD. Two of the four (March and April) landing inside Ramadan-affected weeks and the Eid holiday respectively. April closing as the first EBITDA-positive month in company history.